Creative Directors Rich Terry And Matt Mowat Reveal How They Hire Directors.

Why do advertising creatives hire their director? Is it that first call or zoom? How important is the treatment? Well, as we wrapped two fantastic, safe days on set, I asked SVP/Creative Directors Rich Terry and Matt Mowat those exact questions. They gave me an impromptu interview in the back of my Cadillac. When Cinematographer Shane Kelly (“Boyhood”) walked by,…