Creative director Willo Perron on designing tours for Lady Gaga, Rihanna and JAY Z

<p>How did Drake build his floating yellow ferrari and who owns it now? What inspires Gaga's theatric performances or JAY Z's political visuals? And what's it like to edit Kanye West's wardrobe? Willo Perron, creative director to the stars and co-founder of Los Angeles based architect studio <a href="https://p-r.studio/">Perron–Roettinger</a>, talks to Straight Up about all of this and more.</p> <p>Also in this episode, we chat about how the best ideas come from our subconscious, what happened when his Rihanna show went wrong, and why his favourite artists are the ones with "shitty attitudes".</p> <p><em>Thank you to this episode's wonderful sponsor </em><a href="https://www.shopcuvee.com/"><em>Shop Cuvée,</em></a><em> the hugely successful lockdown project from renowned North London restaurant Top Cuvée, which launched a gorgeous online shop at the start of the pandemic and has since become one of the leading sellers of natural wine in the UK. Shop Cuvée also stocks incredible cocktails from Three Sheets bar in London, as well as beautiful store cupboard essentials and deli items including charcuterie and cheese. With Willo we drank a super fresh bottle of Austrian orange wine, the </em><a href="https://www.shopcuvee.com/collections/wine/products/joiseph-muskat-ottonel"><u><em>Joiseph Muskat Ottonel</em></u></a><u><em>,</em></u><em> that came specially recommended by the team. Enjoy 10 per cent off shop-wide with the code STRAIGHT UP</em></p> <p><em><strong>Straight Up's music and editing is by </strong></em><a href="https://www.instagram.com/marlonpercy/?hl=en"><em><strong>Marlon Percy&nbsp;</strong></em></a></p>