Creating your Brand Story with Candace Huntly

<p>We are in an era where marketing is beyond our products, and it’s more of the brand stories we tell. Today, I have the amazing Candace Huntly of Songbird Marketing joining me on the show in this episode. Candace and I will have an in-depth conversation on how she helps businesses create brand stories.</p> <p>Candace will be giving nuggets of wisdom that you cannot afford to miss.</p> <p>Listen and Learn.</p> <p>How Candace Helps Businesses</p> <p>Candace is a firm believer in getting to know a business first before coming up with a brand marketing strategy. She takes her time in ensuring that she has conversations with business owners to understand the brand.</p> <p>Candace’s Superpower</p> <p>Candace believes her superpower is her ability to bring out unique brand stories for business.</p> <p>Firing a Client</p> <p>Candace confesses that she has fired a couple of clients. She insists that you have to ensure that you are a great fit before working with a client.</p> <p>She advises that if you have a client that you feel is not a good fit for you and your business, the best thing to do is fire them.</p> <p>Timestamps:</p> <p>[00:18] Getting to know Candace and what she does</p> <p>[02:56] How does Candace work with companies?</p> <p>[09:27] How Candace helps businesses come up with their stories</p> <p>[15:30] Firing a client</p> <p>[18:34] How to make your articles unique</p> <p>[23:56]How Candace got into marketing</p> <p>[27:43] Candace morning routine</p> <p>Quotes:</p> <p>“Share just enough that you’re feeling a little bit uncomfortable that someone might just take it and run with it and do it themselves.”</p> <p>“We have to think about putting the social back in social media.”</p> <p>“Having that bigger picture is always really important because then you know where you’re going.”</p> <p>“You can even turn a pitch about chocolate into something so much more special if you have a story behind it behind the brand.”</p> <p>Connect with Candace:</p> <p>LinkedIn: <a href='https://www.lin