Creating a New Role at Your Brand By Creating Content with Nick Bennett at Alyce

<p>Nick Bennett is the newly promoted Director of Evangelism and Customer Marketing at Alyce, a B2B gifting platform. Nick proposed this new position at Alyce after creating successful business pipelines with his consistent LinkedIn content. On this episode, Brett and Nick talk about building an online personal brand, LinkedIn, the comeback of in-person conferences, and much more. </p><p>0:00 Intro <br>1:00 Conversation with Nick <br>1:52 In-person conferences <br>6:00 Alyce <br>7:28 Creating your own role <br>12:47 LinkedIn Engagement <br>15:22 Tracking progress <br>18:08 Social Advocacy Program <br>20:56 LinkedIn business pipelines <br>25:30 Testing channels &amp; measuring performance <br>26:50 Personal VS work brand <br>30:26 Advice to marketers <br>33:20 Closing thoughts </p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://www.thejuicehq.com/creators-waitlist">Sign up for the Creator Pages waitlist</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Nick: | <a href="https://www.linkedin.com/in/nickbennett1/">LinkedIn</a> | <a href="https://twitter.com/nickb2005">Twitter </a>| <a href="https://www.alyce.com/">Alyce</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>