Creating a Company Culture that Lasts: A Conversation with David Regn

In this interview, Richard and Kimon speak with David Regn, CEO of Stream Companies. Collectively, David oversees about 600 employees, generating an annual revenue of around $225 million. Growing up in a middle-class family, David got his first job at age 14. He worked at a grocery store, starting as a bagger, before quickly being promoted to run the in-store bakery. He worked in the bakery for five years, growing its weekly revenue from $300 to $3,000 a week. He left the grocery store once he started college, and after an internship, David realized that he didn’t want to work for someone else or a big corporation. Instead, he opted for the more challenging path of entrepreneurship. Along, with his best friend Jason Brennan, David began doing independent marketing consulting for small companies owned by friends. This was in the mid-90s when many small businesses did not have any presence on the internet. At first, they helped small business owners like landscapers and physicians produce and distribute brochures. David humorously describes how the first advertisement he ever took out was in the Yellow Pages phone book. Stream Companies had a phone number, but they used David’s mother’s home as their business address. From this ad, they got their first significant client. The marketing deck they produced made its way to a VP at Motorola, who reached out to David and Jason about additional marketing work. One of their first significant clients was a small gym franchise of five locations owned by his brother. Over the course of the partnership, the franchise added an additional seven locations. This experience helped their company learn more about retail and how to work effectively with smaller owners.  Over the course of the interview, David continues to emphasize the importance of developing and maintaining relationships with clients over time. Many of David’s clients have worked with him for 20+ years. As these companies have grown, so has Stream Companies. David also discusses cultivating and developing talent. H