Create Distinction and Make Your Business Iconic

<p>This week, Scott McKain, jopins us at The Table. Scott is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace.Scott’s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018.</p> <p>Our conversation is fun as well as informative. Scott is not just a good read. He's also a good listen.</p>