Create, Communicate, and Capture More Value for Your Business

<p><span style="font-weight: 400;">Values should drive most business decisions</span></p> <p><span style="font-weight: 400;">Yes, it's true. Value should be.</span></p> <p><span style="font-weight: 400;">Almost everything that goes on inside your business. I learned this because I'm a pricing guy as a pricing guy. What we think about is,</span> <em><span style= "font-weight: 400;">“Hey, I've got this product. What's the value of that to my buyer? To my customer? How much would they be willing to pay me?” </span></em></p> <p><span style="font-weight: 400;">But once you start thinking that way you realize,</span> <em><span style="font-weight: 400;">“Well, did we actually create a product that had value to our customers? Could we change the product? Could we create products that have even more value?”</span></em> <span style="font-weight: 400;">And then we start thinking.</span></p> <p><span style="font-weight: 400;">Well, how well does marketing do at communicating the value?</span></p> <p><strong>"Value is that thing that really should be driving everything in our business. " - Mark Stiving</strong></p> <p><span style="font-weight: 400;">Once I understand what buyers are truly valuing and how much they're willing to pay, do we put those things in our marketing messages? </span><span style= "font-weight: 400;">Are we finding the right types of buyers?</span></p> <p><span style="font-weight: 400;">And then you start thinking, will the salespeople truly understand the way buyers value the product, and can they help individual customers understand that value even better?</span></p> <p><span style="font-weight: 400;">In the end, value is that thing that really should be driving everything in our business. </span></p> <p><span style="font-weight: 400;">I like to think of it as we need to create, communicate and capture more value. And that's really what makes a business successful.</span></p> <p><span style="font-weight: 400;">We hope you enjoyed this podcast. If you see have any questions or feedback please email me ma