Create A Mission With Meaning, Connect With Your Customer With Emotion And Personality! - EP 13

<p>Does your business have a mission statement? Your mission should tell the public what you do, who you do it for, and how you do it; but more than that, it should express the purpose for why you do it. In today's episode, we walk through eight points to consider when writing the mission for your business, and a framework you can use for how to get started with writing it. Your mission statement showcases the value your business, product, or services provide to your customer, and it should paint a picture for them of the outcome they get after working with you. It should express meaning and create an emotion that ties your customer to your company, creating loyalty for your brand and deepening the relationship you have with your customer as they get to know you and your personality. </p> <p>Resources From Today's Show:</p> <p>Connect with me <a href='http://www.amberglus.com'>www.amberglus.com</a></p> <p>Schedule a free 30-min marketing consultation <a href='https://calendly.com/amberglus'>https://calendly.com/amberglus</a></p> <p>Download my free guide The Five Essentials For A Successful Website <a href='http://www.amberglus.com/website'>www.amberglus.com/website</a></p> <p>Try Kajabi free for 14 days <a href='https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng'>https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng</a></p> <p>Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services <a href='https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity'>https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity</a></p> <p>Follow me on Instagram <a href='https://www.instagram.com/amberglus/'>https://www.instagram.com/amberglus/</a></p> <p>Clubhouse @AmberGlus</p>