Craig Handley - Revenue Is Your Shield From Your Mistakes

<p><strong>BIO:</strong> Craig Handley is an author of a best-selling book: <em>Hired to Quit, Inspired to Stay: How Focusing on Employee Dreams Built an Exceptional Culture and an Unbreakable Company</em>. He is a musician writing music for artists all over the world.</p><p><strong>STORY:</strong> Craig’s company invested over a million dollars in software that was never used.</p><p><strong>LEARNING:</strong> Find a niche and concentrate on that. Review your financial statements monthly.</p><p><strong>&nbsp;</strong></p><blockquote class="ql-align-center"><strong>“If you’re a company doing X, don’t try to be a company doing everything else.”</strong></blockquote><blockquote class="ql-align-center">Craig Handley</blockquote><p>&nbsp;</p><h2>Guest profile</h2><p><a href="https://www.linkedin.com/in/craighandley/" rel="noopener noreferrer" target="_blank"><strong>Craig Handley</strong></a> is an author of a best-selling book: <a href="https://amzn.to/3VLgrS6" rel="noopener noreferrer" target="_blank"><em>Hired to Quit, Inspired to Stay: How Focusing on Employee Dreams Built an Exceptional Culture and an Unbreakable Company</em></a>.</p><p>He is a musician writing music for artists all over the world.</p><p>He is a bit of a comedian who has done Stand Up on Broadway in New York City.</p><p>Craig also moonlights as CEO of his company <a href="https://www.listentrust.com/" rel="noopener noreferrer" target="_blank">ListenTrust</a>, named #1 in Business Products and Service on Inc. Magazine’s 500 and 5,000 lists.</p><p>That company does about $150m in sales for their clients and answer 100’s of thousands of C.S. lead generation calls.</p><p>ListenTrust employs close to 1,000 awesome people, and Craig now runs a social media company called <a href="https://socialclose.com/" rel="noopener noreferrer" target="_blank">SocialClose</a> that’s gone from 0 to $600,000 in revenue in the past 60 days.</p><p>Craig has cage-dived with great white sharks and rappelled down Table Mountain in South Africa, driven the Baja 500 trail in