Crafting User Personas for Fintech Users - Dustin Kirkland, Apex

<p><a href="https://www.linkedin.com/in/melkoumov/"><strong>Follow me on Linkedin</strong></a><strong> for quickest product show updates, new episodes and highlight clips.</strong></p><p><strong>Highlights:</strong></p><p>- Dustin’s career path to becoming a chief product officer<br>- What enterprise companies can adopt from startups to empower product managers<br>- What does product development cycle looks like at Dustin’s company Apex<br>- Process to define user personas at Apex</p><p><br><strong>About Dustin</strong></p><p>Dustin is the Chief Product Officer at Apex which is a digital wealth management solution that is set to IPO and is valued at nearly $5 billion. <br>At his current role, Dustin is responsible for the product and strategy of Apex Fintech Solutions <br>Previously Dustin has held engineering and product roles at IBM, Canonical, Gazzang, and Google.   </p>