Course vs. Membership - What To Sell? On-Air Coaching with Sarah Wallace

<p><span style="font-weight: 400;">Learning about yourself is one of the most useful things you can do for showing up in your life and business. It’s time to take yourself off autopilot to understand who you really are, what you want, and where you want to go. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, hear a detailed comparison of launching a course or membership as a group offer for your business on this episode of the</span> <a href= "https://yoursalesmaven.com/maven/podcast-sales-maven-show/"><span style="font-weight: 400;"> Sales Maven Show.</span></a></p> <p><span style="font-weight: 400;">Sarah Wallace shares her questions in this On-Air Coaching Call as a Sales Maven Society member wanting to refine the group offer she will build for her ideal clients. Sarah is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, messaging, sales, leadership, and overall quality of life by creating specific strategies that align with their personality, values and goals to become more life giving and less soul sucking. She is also the host of Enneagram MBA podcast, where she continues to explore the many ways people can package and market themselves based on their enneagram.</span></p> <p><span style="font-weight: 400;">The Enneagram differs from the Myers Briggs or StrengthsFinder assessments in the sense that the Enneagram identifies the motive behind behavior, and how that can shift depending on life and emotional context. Sarah plans to deliver her high value expertise in the form of a group offer to really build a community. In this conversation, Nikki uses her own experience with courses and membership to illustrate the pros and cons of either offer. </span></p> <p><span style="font-weight: 400;">Both courses and membership rely heavily on the type of audience an entrepr