Countering Disinformation with Tara McGowan Courier Newsroom

<p><strong>Tara McGowan</strong> is the Founder and CEO of Courier Newsroom and shares lessons learned as CEO of ACRONYM and PACRONYM during the 2020 election cycle about low information and elusive swing voters.</p> <p>We talk about:</p> <ul> <li>need to give people more opportunities for a balanced information diet providing content where they are online</li> <li>need to understand the new media consumption habits of all voters</li> <li>changing rules and effectiveness of online political advertising</li> <li>when voters are most likely to be persuaded</li> <li>need to increase civic engagement and build a more informed, engaged, and representative America by providing factual news and information to passive consumers </li> </ul> <p>Advice to campaigns: Never too early to tell your story proactively by reaching Americans with facts instead of allowing disinformation to define the narrative.</p> <p>@taraemcg #CourierNewsroom #TaraMcGowan #swingvoters #lowinformationvoters #voterpersuasion</p> <p><strong><a title="Courier Newsroom" href= "https://couriernewsroom.com/" target="_blank" rel= "noopener">CourierNewsroom.com</a></strong></p> <p> </p>