Copywriting: How to actually use a swipe file [true story]

<p>⭐⭐⭐⭐⭐ <strong>Episode Links </strong>&nbsp;⭐⭐⭐⭐⭐</p><p>⏩ <a href="https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20231020" rel="noopener noreferrer" target="_blank">High-Velocity Copywriting Course</a></p><p>🔍 <a href="https://www.btmsinsiders.com/courses/why-ads-worked?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20231020" rel="noopener noreferrer" target="_blank">Why Ads Worked Copywriting Course</a></p><p>🎫 <a href="https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20231020" rel="noopener noreferrer" target="_blank">BTMSinsiders: Streaming Library of Copywriting and Marketing Courses</a></p><p>⭐⭐⭐⭐⭐ <strong>More from Roy</strong>&nbsp; ⭐⭐⭐⭐⭐</p><p>🏆 <a href="https://www.royfurr.com?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20231020" rel="noopener noreferrer" target="_blank">Roy Furr, Fractional CMO &amp; Copy Chief for Direct Response Marketers</a></p><p>⭐⭐⭐⭐⭐ <strong>Subscribe</strong>&nbsp; ⭐⭐⭐⭐⭐</p><p>👉 <a href="https://www.breakthroughmarketingsecrets.com/subscribe?utm_source=btms-daily&amp;utm_medium=content&amp;utm_campaign=organic&amp;utm_content=20231020" rel="noopener noreferrer" target="_blank">Subscribe to Breakthrough Marketing Secrets</a></p><p><strong>I once got in a fight with a copywriter over swipe files…</strong></p><p>I called him out on using one.</p><p>He was trying to get hired by the company I was working for at the time, as Copy Chief.</p><p>He got pissed, and ended up calling customer service and making a big stink.</p><p>There were way too many phone calls about it.</p><p>Thankfully it was all remote — so it was mostly him having a temper tantrum by email and phone.</p><p>If we’d been in person, maybe he would’ve tried to take a swing at me.</p><p>He was that upset.</p><p>That’s where I’m coming fr