Content marketing when you're not a domain expert

<p>Topics discussed this week:</p><ul> <li>Rick is learning more powerful no-code tricks with Zapier, and advancing his PHP knowledge.</li> <li>We discuss the best way to learn how to write secure code.</li> <li>Tyler is wrapping up a big project which involves setting deadlines. We discuss healthy vs. unhealthy deadlines.</li> <li>Tyler is brainstorming content marketing approaches which is tough because he's not an expert on the topics his customers are most interested in.</li> <li>We discuss Rick's learnings from Peter Drucker.</li> <li>We talk about the idea of running an online competition</li> </ul>