Content Marketing Real Talk with Joanna Rutter from Animalz

<p>On this episode of the 3C Podcast, Brett talks with a Content Marketer at Animalz, Joanna Rutter. The two discuss the dark side of writing as a content marketer, mental health, the Superpath group, and speculate how the future of AI and automation will improve their careers. </p><p>0:00 Intro <br>1:20 Conversation with Joanna <br>3:51 Career path of a content marketer <br>5:48 Superpath <br>7:50 What attracts writers to content marketing <br>14:00 Dark side of content marketing and mental health <br>20:40 Content vs digital marketing <br>31:40 Narrowing down your audience <br>40:38 Advice to marketers <br>43:21 Outro</p><p>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Joanna: | <a href="https://www.jorutter.com/">Twitter </a>| <a href="https://www.jorutter.com/">Website </a>| <a href="https://www.animalz.co/">Animalz </a><br>Follow Fathom:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a></p>