Content Marketing = More Marketing, Less Content (269)

<p>In this week's news, Neutrogena and Old Spice release the details on the <a href= "https://www.marketingdive.com/news/why-brands-like-neutrogena-and-old-spice-are-rushing-to-build-internal-cont/598635/" target="_blank" rel="noopener">creation of their internal brand studios</a>. Is this Marriott all over again or something different? The answer is in promotion and audience building.</p> <p>More acquisitions are in the works, as friend of #ThisOldMarketing <a href= "https://www.marketingshowrunners.com/podcast/?wchannelid=mkkamqxlvs&wmediaid=7n7me4hnhg" target="_blank" rel="noopener">Jay Acunzo sells his podcast</a>. Are more to come?</p> <p>Investors are getting into the content creation game <a href= "https://www.axios.com/content-creators-financing-investing-startups-cb5cea1f-9bf6-4345-9b37-e9bcb5506e94.html" target="_blank" rel="noopener">by purchasing equity in shows and enewsletters</a>, but is this good for creators?</p> <p>And Robert (again) asks, <a href= "https://screenrant.com/clubhouse-download-figures-low-app-failing-explained/" target="_blank" rel="noopener">is Clubhouse dead</a>? Robert says yes while Joe thinks the jury is still out.</p> <p>Rants and raves include Robert's <a href= "https://adage.com/article/digital/adobe-sees-opportunity-death-browser-cookie/2330901" target="_blank" rel="noopener">Adobe rave</a> (and big opportunity) while Joe rants about <a href= "https://www.youtube.com/watch?v=H60EHQUo2VQ" target="_blank" rel= "noopener">rented land and YouTube</a>.</p> <p>------</p> <p>Catch past episodes show notes at <a href= "https://www.thisoldmarketing.site/" target="_blank" rel= "noopener">ThisOldMarketing.site</a>. Get your <a href= "https://radix.website/dot-site" target="_blank" rel= "noopener">.site domain today</a>.</p>