Content Marketing: Creating the perfect Blog Creation Checklist to deliver the blogs that convert

<p>Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce.</p><p>We'll be discussing</p><ul><li class="tdfocus-1671018886199">Why is blog content important on an eCommerce site?</li><li>Why do we need a system to drive our blog content?</li><li>How to build your blogging checklist</li><li>How to find the people to deliver your blogging checklist</li><li>How to optimise your blogging once you’ve got your blog creation checklist</li></ul><br/><p>Get all the links and resources we mention at <a href="https://keepoptimising.com/?utm_source=captivate&amp;utm_medium=episodenotes" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p><p>Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan" rel="noopener noreferrer" target="_blank">Klaviyo</a></p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy