Concierge or Car Salesperson: The Franchise Consultant Dilemma

<p>When looking for a franchise to invest in, there are many ways to get yourself into the pipeline with a franchisor. But most of the avenues turn out to be sales, sales, sales. They are treating you like a commodity.</p> <p>Choosing a franchise consultant is a little different... and not all of them are equal. Your consultant should be like a concierge. They should get to know you and help you find the best fit.</p> <p>Nat and Pete discuss all the different options someone has when investigating and how to discover the best route on this episode.</p>