Competing in a Crowded Space with Omnisend's Rytis Lauris

<p><strong>Key Points:</strong></p><ul> <li>Rytis explains the opening he saw in the market when starting Omnisend (01:13)</li> <li>My thoughts on the importance of speed when entering a category without established competition (03:38)</li> <li>The strategies that won Omnisend their first 100 000 customers (06:31)</li> <li>Rytis describes Omnisend’s profitable agency partner program (07:37)</li> <li>I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03)</li> <li>Rytis explains how original research fuels Omnisend’s content strategy (10:31)</li> <li>My thoughts on the benefits of original research in online content (11:47)</li> <li>Rytis unpacks Omnisend’s pricing strategy (16:32)</li> <li>I describe the advantages of being either the high or low-cost option in your market (17:46)</li> <li>Rytis explains why bootstrapping the company gave Omnisend a competitive advantage (18:37)</li> <li>My thoughts on the downsides of VC funding if your growth can’t catch up to your spend (19:22)</li> <li>I explain why you need to be better AND different to compete in a saturated space (21:30)</li> <li>Rytis explains the contributing factors in Omnisend’s rapid growth over the last two years (22:35)</li> <li>I discuss how the law of double jeopardy benefits large companies (25:19)</li> <li>Wrap up (29:11)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/rytisl/">Rytis Lauris LinkedIn</a></p><p><a href="https://twitter.com/RytisLauris">Rytis Lauris Twitter</a></p><p><a href="https://www.omnisend.com/">Omnisend Website</a></p><p><a href="https://www.linkedin.com/company/omnisend/">Omnisend LinkedIn</a></p><p><a href="https://www.linkedin.com/in/pc4media/">Peter Caputa LinkedIn</a></p><p><a href="https://databox.com/">Databox Website</a></p><p><a href="https://www.linkedin.com/in/michelelinn/">Michele Linn LinkedIn</a></p><p><a href="https://mantisresearch.com/">Mantis Research Website</a></p><p><a href="https://www.linkedin.com/in/paul