Community: The Do's and Don'ts of Community Building with Lottie Unwin

<p>Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.&nbsp;</p><p>&nbsp;In this episode we discuss:</p><ul><li>What is the difference between audience and community?</li><li>Digging into the commercial context of community</li><li>Who is your “army of content creators”?</li><li>Ideas of online experiences</li><li>Why autonomy is the secret ingredient for any successful community</li><li>When should you NOT build a Community?</li></ul><br/><p><p class="tdfocus-1677162243118">Join our brand new 'Chloe's eCommerce Club' here &gt;&gt; <a href="https://keepopt.com/club" rel="noopener noreferrer" target="_blank">https://keepopt.com/club</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer" target="_blank" class="tdfocus-1689246876749">https://keepopt.com/sponsor</a></p> </p>