Community Building & Pivoting for Entrepreneurs w/Emily Aborn

<p>Emily Aborn joins us to talk about pivoting in business, finding your brand voice, tips for content writing, and why you need to create a community of entrepreneurs. Emily’s done it all when it comes to marketing and running a variety of businesses. She shares many of the lessons she’s learned and advice for those just starting out. </p> <p>Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding!</p> <p>She lives in NH with her husband, Jason, and their dog, Clyde. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.</p> <p> </p> <p>How to connect with Emily...</p> <p>Website:​​ <a href='https://www.emilyaborn.com/'>emilyaborn.com </a></p> <p>Social: <a href='http://www.instagram.com/emilyaborn'>Emily's Instagram</a>, <a href='http://www.instagram.com/shebuiltthisgroup'>She Built This Group Instagram</a></p> <p> </p> <p>TIME-STAMPED SHOW NOTES</p> <p>00:30 Meet Emily Aborn!</p> <p>1:10 Meg’s sparkly moment of the week! Check out Siteground here: <a href='https://www.siteground.com/index.htm?afcode=5aad1278cf953cd3ef1ff2c326a4709d'>https://www.siteground.com/index.htm?afcode=5aad1278cf953cd3ef1ff2c326a4709d</a></p> <p>1:45 Lauren’s sparkly moment of the week. </p> <p>2:20 Emily’s sparkly moment.</p> <p>3:15 Emily shares her entrepreneurial journey…</p> <p>7:30 Lessons learned from wearing all the hats in business.</p> <p>10:35 Why businesses need a brand voice.</p> <p>12:00 How to find your brand voice. </p> <p>15:00 How to find inspiration when writing content.</p> <p>16:45 Think of your content planning like a garden.</p> <p>20:20 Why you need to build a community of entrepreneurs. </p> <p>22:00 “You don’t have a business if you don’t have a community.”</p> <p>23:20 Emily’s big turning point.</p> <p>25:10 Marketers to look to fo