Communication Is Crucial w/ Janet Falk

<p>In today’s episode, Jim and Tyson chat with communications specialist, Janet Falk! They dive into the importance of communication. If you’ve been thinking about how communication could be helpful to improving your practice,  check out this week’s episode.</p><p><br></p><p>Janet Falk is a Communications professional with more than 30 years of experience in-house and at public relations agencies. She advises attorneys at small law firms and with a solo practice on <a href="https://www.janetlfalk.com">Media Relations and Marketing Communications</a> to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. </p><p><br></p><p>Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications, and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal, and Marketing the Law Firm and is a frequent speaker on webinars and podcasts about Public Relations and Legal Marketing. </p><p><br></p><p>Speak with her for a complimentary Strategic Communication Session (30-minute consultation) to assess your Communications activity and online presence. She guarantees TWO IDEAS.</p><p><br></p><p>2:15 octagonal peg</p><p>6:15 why should anyone care</p><p>11:29 you’re not saying no comment</p><p>16:09 broadcasting industry publications</p><p>20:04 into the media too much</p><p>24:32 promoting everything that you do online</p><p><br></p><p>Jim’s Hack: When you talk about coaching, it’s an investment, not a cost. I challenge you to have a growth mindset. </p><p><br></p><p>Janet’s Tip: Check out some of my e-books on topics such as networking, LinkedIn, and how you can be the one reporters call. You can access them <a href="https://janetlfalk.com/library/">here</a>. If you’d like