Common Marketing Mistakes Authors Make with Dani Sanchez (plus publishing trends!)

<p><span style="font-weight: 400;">Episode 006 / </span><span style="font-weight: 400;">Dani Sanchez, owner of Wildfire Marketing Solutions, joins Jami Albright and Sara Rosett this week to talk about common mistakes authors make in publicity and marketing as well as publishing trends. You can find show notes and links at</span> <a href= "https://www.wishidknownforwriters.com/"><span style= "font-weight: 400;">wishidknownforwriters.com</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Jami and Sara chat about Sara’s WIP. She’s fixing tiny details that make up the clues and red herrings. It’s slow-going, but has to be done in mystery fiction. Jami talks about giving herself some grace and working on ads. A big thank you for all the positive feedback, nice comments, and reviews on the podcast. It’s much appreciated!  </span></p> <p><span style="font-weight: 400;">In this podcast episode, you’ll discover:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Dani focuses on individual goals for each author and helps authors create strategies that will grow their businesses</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What she wishes authors knew about marketing and public relations</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The difference between a promotion company and a PR/marketing company</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What Dani wishes she’d known about working in the publishing industry</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What she sees authors doing that isn’t getting them results</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Common mistakes she sees authors make in their marketing</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Dani’s advice to help authors protect their brand</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;"