Collaboration Over Competition w/ Kenny Baker of Ethnos Coffee Roasters

<p><a href="instagram.com/kennybaker">Kenny Baker</a> is the owner and operator of <a href="instagram.com/ethnoscoffee901">Ethnos Coffee Roasters</a> out of Memphis, TN. After gaining significant exposure through his collaboration with <a href="https://www.instagram.com/cxffeeblack/">cxffeeblack's Guji Mane project</a>, Kenny's side hustle turned into a full time gig as he worked tirelessly to keep up with demand. Ethnos' offerings go far beyond their multiple collabs, though, and we dig into how Kenny structures his roasting company, their values, and how he views the concept of collaboration over competition within the craft coffee realm.</p> <p><a href="https://ethnos.coffee/">Pick up some of their coffee here.</a></p> <p>Listeners of this podcast can save 10% on a bag of <a href="https://www.upstatecoffeecollective.com/shop/p/all-day-adk">All Day ADK</a>, our flagship coffee, by using the code PODCAST at checkout :)</p> <p>We've begun cataloging our 2021 Jams on this <a href="https://open.spotify.com/playlist/5tXriruhZMFkuihWlTAF9L?si=Fa2BnSzPQK6OklV5IeFJPQ:">Spotify playlist</a>. Go get your jam on!</p>