Coffee Break: Are Your Marketing Techniques Pushing Customers Away?

<p>Are you unintentionally building a wall between you and your customer with the tech and tactics you use in your marketing? &nbsp;It's gotten too easy to just toss out a calendar link without a second thought. Is it possible that someone is experiencing that action as a sign of disrespect or as a negative reflection of the value you place on the exchange? &nbsp;</p> <p>There is a concept I teach called triangle talk that I share here that keeps these kinds of little mishaps from infecting your customer relationships. &nbsp;Too sensitive? Maybe, but ask your customers the same question. If it bothers me, it probably bothers some of them. &nbsp;And don't couch their reaction saying that they aren't your ideal customer. You may not be giving them the chance to show you that they are. &nbsp;</p> <p>Know, like, and trust are tenuous things. If you've put a lot of work into building the customer relationship, don't throw it away with a temporary lapse of etiquette. &nbsp;&nbsp;</p> <p>#marketing #customerrelationships #H2HMarketing</p>