Clare Fanner: Soft Skills are Critical Skills in Law

<p><strong>In this episode, Steve Fretzin and Clare Fanner discuss:</strong></p><ul><li>Making an impression with purpose. </li><li>Similarities and differences in the US and UK legal sectors. </li><li>Changing the focus to the client and aligning it to the business while managing expectations. </li><li>The enabling power of technology (without taking away from lawyer skills).</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Every little part of what we do matters. We can and do make a difference, even if we do not recognize it. </li><li>While networking had to change during the pandemic, we are already seeing a comeback of in person events as things taper off. </li><li>To do your job properly and effectively, you need to take care of the whole client. </li><li>Different generations have different expectations of their lawyers. You must adapt a strategy to adapt to the generations. </li></ul><p> </p><p><i><strong>"Increasingly, people are recognizing these are not soft skills, they are critical skills. And that is relating to people, having that understanding of how people operate - the human bit."</strong></i><strong> —  Clare Fanner</strong></p><p> </p><p><strong>Connect with Clare Fanner:  </strong></p><p>Website: <a href="https://www.lawfirmmarketingclub.com/">https://www.lawfirmmarketingclub.com/</a></p><p>Email: clare@findgetgrow.com</p><p>LinkedIn: <a href="https://www.linkedin.com/in/clarefanner/">https://www.linkedin.com/in/clarefanner/</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a><