Circular by design: How apparel brands can make informed choices

All materials have impacts. Whether it be fossil fuel inputs, land and chemical use, or human rights issues, brands are keen to show verifiable, data driven improvements in their sourcing choices. There are emerging solutions, and materials with lower impact coming on the market at scale today. Presently, we need a more honest conversation about the factors driving brand choices, and the circular solutions that exist in the global market place. This webinar discussed how brands can make the right impact driven choices to separate true circular from recycling. The expert panel also looked at: <ul><li>Why choice and design matter so much, in terms of choosing the right materials to lower brand and supply chain impact fastest</li> <li>How sourcing companies can communicate with apparel designers around the true impact of material choices</li> <li>Whether communicating a full production narrative showing real, verifiable impact enable greener customer choices</li> </ul> Panel members: <ul><li>Lucita Jasmin, director of sustainability & external affairs, APRIL</li> <li>Sarah Hayes, sustainability business expert circularity, H&M</li> <li>Megan Stoneburner, director of materials, Textile Exchange</li> <li>David Quass, senior director sustainability, VF Corporation</li> </ul> The discussion was moderated by Toby Webb, founder of Innovation Forum. This webinar was hosted in partnership with APR.