Christina Scalera and Creating a Great Digital Product

<p>According to Shopify’s CEO, <strong><em>massive growth in the online retail space has arrived 10 years early. <br></em></strong><br></p><p><br></p><p>We’ve seen thousands of people turn to the internet to supplement their income, create alternate livelihoods, and survive in this post-pandemic world. </p><p><br></p><p>But, going online isn’t easy, especially for those who’ve spent <em>years</em> working in offices, studios, and other brick-and-mortar spaces. </p><p><br></p><p>Which is why today, we’re chatting with someone who not only has a successful online shop herself, but who also coaches <em>others</em> on how they can achieve the same success with their own online endeavors - <strong>Christina Scalera</strong>!</p><p><br></p><p>Christina got her start as an in-house trademark lawyer for a private kid’s toy store. Though she dreamed of the job when she was in law school, she found the actual thing to be underwhelming and anti-climactic. </p><p><br></p><p>After experiencing a quarter-life crisis, she decided to quit her job to pursue more creative paths and tried everything from yoga to Etsy. </p><p><br></p><p>Though none of those paths really worked out, they left her with a lot of valuable experiences. She had to learn how to run a business, start a blog, and even understand how Photoshop worked in those pre-Canva days. </p><p><br></p><p>And in the process, she started a business that came full circle - connecting her legal expertise with fellow creative entrepreneurs. </p><p>Today, Christina’s <em>The Contract Shop</em> sells contract templates to coaches, designers, photographers, and small entrepreneurs. </p><p><br></p><p><strong>And it’s a phenomenon. <br></strong><br></p><p><br></p><p>In this episode, Christina takes us through how to create a great online shop, her opinion on selling digital downloads vs courses, how to price your services, how to turn your service-based business into an online store, and so much more!</p><p><br></p><p>If you’re new to the online space and want some seriou