Christina Nicholson || How to Gain Earned Publicity and Media Exposure

Business owners and brands sometimes need to get creative to stand out. A proper earned media strategy can help do the trick. Join the conversation with Christina Nicholson as she shares some media mentoring tips on how to start getting media coverage for your business. After working as a TV reporter and anchor for 15+ years, she helps entrepreneurs and businesses earn exposure in the news and other media outlets, so they get loads of attention and leads that translate into more revenue and profit… without spending money on ads! She is also the host of the “Become A Media Maven” podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, on the TEDx stage, or read her work online in HuffPost, Thrive Global, Inc. Magazines, Business Insider, Fast Company, and Boss Babe. In 2019, Christina was selected as an Oprah Magazine Insider. Tune in! During this episode, you will learn about; [00:01] Pre-show [03:01] Introducing today’s guest, Christina Nicholson [04:22] What she loves doing on a typical weekend [05:09] “Fake news is your fault.” [06:48] Did Donald Trump win the elections through negative news? [08:07] How to gain exposure without being ridiculous and still remain true to your purpose [10:54] How you can start a local community-level niche project [15:00] How her Podcast Clout Service came about, and what it offers [17:57] A bit about her modern publicity and content creation agency, Media Maven [20:10] Stop writing press releases. They don’t work! [22:40] Other platforms you can utilize to get noticed by communities [26:54] What channels should you use to communicate to media agencies [29:19] How you can nurture the connections after gaining media exposure [33:24] How to make maximum use of a one-time event such as an anniversary [37:34] Rapid Fire Round [39:58] Why you should reach out to Christina [42:05] Christina’s to-do list for yo