Chris Brencans: Optimizing SEO for Your Law Firm

<p><strong>In this episode, Steve Fretzin and Chris Brencans discuss:</strong></p><ul><li>Getting backlinks to your website from other trusted websites.</li><li>Taking advantage of the EAT - expertise, authority, trustworthiness.</li><li>Scaling your local SEO efforts and tracking the traffic and leads.</li><li>AI and legal marketing.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>It is hard to refer someone when there is no information. You need to understand and leverage information about yourself online.</li><li>Fixing your website fundamentals will make a big difference to your online presence.</li><li>Getting a lead does not mean it will automatically convert. There are steps that will need to be followed, and those steps should be systemized and understood.</li><li>AI is changing how search results are generated for you at the moment. Bing is already using it, and Google is working on rolling it out.</li></ul><p> </p><p><i><strong>"With the EAT - expertise, authority, trustworthiness - you want to index a lot more information about you as an individual, you as a persona, as a brand." —  </strong></i><strong>Chris Brencans</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Overture: h<a href="https://overture.law/">ttps://overture.law/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Surfer SEO: <a href="https://surferseo.com/">https://surferseo.com/</a></li><li>SEO Minion: <a href="https://seominion.com/">https://seominion.com/</a></li><li>Ahrefs: <a href="https://ahrefs.com/">https://ahrefs.com/</a></li><li>Lunch Hour Legal Marketing Podcast - <a href="https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing">https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing</a></li></ul><p> </p><p><strong>About Chris Brencans: </strong>Kristaps started as a project