Chopping up Content Facilitation with Margaret Kelsey of OpenView

<p>Margaret Kelsey is the Senior Director of Marketing at OpenView, a venture capital firm that serves B2B software companies in the expansion stage. Brett and Margaret discuss intricate marketing topics including content facilitation and product-led growth. Margaret explains that great content marketers don’t necessary have to be experts in what their marketing or self promoting extraverts with a strong personal brands. </p><p>0:00 Intro <br>1:03 Conversation with Margaret <br>3:30 Product-led growth <br>5:32 Who is OpenView <br>8:11 Content facilitation <br>14:30 No need to be an expert <br>16:06 Customer marketing <br>18:45 Talk show host <br>20:00 Personal brand vs company brand <br>24:10 Speakeasy marketing <br>30:52 Flip from outbound to inbound <br>31:18 Advice to content marketers <br>34:02 Connecting with OpenView <br>35:15 Outro </p><p>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Follow Margaret: | <a href="https://twitter.com/margaretannk?lang=en">Twitter </a>| <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/">LinkedIn </a>| <a href="https://openviewpartners.com/">OpenView</a><br>Follow The Juice:| <a href="https://www.thejuicehq.com/">Website </a>| <a href="https://www.thejuicehq.com/blog">Blog </a>| <a href="https://twitter.com/TheJuiceHQ">Twitter </a>| <a href="https://www.linkedin.com/company/67158012/admin/">LinkedIn</a></p>