Choosing to Stay Boutique to Retain Control Over Your Agency

<p>Are you at the crossroads of deciding how big to grow your agency? Bigger isn't always better; in some cases, it makes more sense to create a lifestyle business. It's important to have a clear vision for your agency. For some, that means growing to 7- or 8-figures. However, for others, it means keeping a small, nimble team with lots of control over processes. This is why some agency owners decide to either wait until they feel ready to take on that challenge or continue to thrive as a boutique agency. Today’s guest made the decision to run a small operation where she still feels in control of the agency operations.</p> <p><strong>Rebekah Edwards</strong> is the owner of <a href= "https://clara.agency/" target="_blank" rel="noopener">Clara</a>, a digital marketing agency in the SEO and content space. Her agency niche is in the health and wellness space. Clara creates the clearest, highest-value, and most trustworthy SEO on the market. Since 2019, their team has been propelling clients to become expert voices in their fields. About a year after starting the agency, she realized she could start growing the operation, hire more staff, and take on more clients. However, it would’ve been a huge undertaking that didn’t fit with her busy personal life. She is sharing why she decided to remain in control of her agency operations by keeping it small. In the years since the agency has actually dropped clients and is doing better than ever.</p> <p>In this interview, we’ll discuss:</p> <ul> <li>Deciding to stay small and retain control of your agency.</li> <li>Dropping clients and saying no to the wrong clients.</li> <li>Common mistakes when trying to grow.</li> </ul> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-283