Changing the Game on Reducing Carbon With Technology with Norman Crowley of CoolPlanet and AVA

<p><a href="https://ie.linkedin.com/in/norman-crowley-4b075841">Norman Crowley</a>, Founder of <a href="https://www.coolplanet.io/">CoolPlanet</a> and <a href="https://www.studioava.com/">AVA</a> shares some great insights on running an innovative company set on saving the planet. CoolPlanet aims to reduce carbon emissions by helping companies calculate and account for carbon expenses. </p><p>Crowley’s approach is straightforward — his platform quantifies and translates carbon into expenses. With governments now putting a price on carbon, it is now in the best interests of businesses to cut this cost. The software connects cost with carbon and motivates businesses to act.</p><p>Climate change is oftentimes a heated topic that results in blame and negativity. Crowley wants to focus on the positives instead, as he thinks pointing fingers doesn’t really inspire change. One of the approaches he has is to make the brand and concept cool. Using marketing, great presentations, and most importantly, a great team, they are making this happen. </p><p>When it comes to working on the team, he talks about identifying the right fit immediately. If it isn’t right both ways, it’s best to part ways early on. He also talks about developing his people technically, and spiritually. The latter is aimed at better mental wellbeing and an emphasis on work-life balance.</p><p>Crowley says that every founder is different in their ways, though he continues to be the top sales guy and visionary. He envisions a not-so-distant future with almost free energy, efficient and cheap transportation, and affordable food — all of which do not affect the planet. </p><p>If you are fascinated with technology and innovation enabling amazing accomplishments, this discussion will surely inspire you. Find out how to build a startup into something that can make a positive impact.</p><ul><li><a href="https://www.rethinkx.com/humanity"><strong>Rethinking Humanity</strong></a></li><li><a href="https://www.coolplanet.io/"><strong>coolplanet.io</strong></a></li><