CBP 172: The secret to success in selling injury prevention services

<p><span style="font-weight: 400;">If you offer injury prevention services in your practice, you’ve likely faced a common paradox of human behavior—how do you convince people to invest time or money addressing a problem that they don’t realize they have. While it may be a poor long-term strategy, most people are far more interested in resolving acute pain than they are in optimizing their situation or avoiding a future injury. And that means you can face an uphill battle when you attempt to sell health-optimization and injury-avoidance services in a straightforward, direct way.</span></p> <p><span style="font-weight: 400;">In this episode, I explain how you can use an indirect approach to create an opportunity to persuade your target market to seek the services they are unaware they desperately need.</span></p> <p><span style="font-weight: 400;">This “highlight” is taken from Q&A calls with</span> <a href= "https://drjarodcarter.com/mastermind/"><span style= "font-weight: 400;">my Mastermind Gold group</span></a><span style= "font-weight: 400;">—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.</span></p> <p><span style="font-weight: 400;">USEFUL INFORMATION:</span></p> <p><span style="font-weight: 400;">Check out our last Masterclass: <a href="http://drjarodcarter.com/raising-cash-rates">How to increase your cash pay rates, maximize profits, and minimize customer pushback on cost</a></span></p>