Can You Build a Successful Lifestyle Business To Eventually Sell?

<p>Are you growing your agency to sell it in the future or prefer the idea of building a lifestyle business? Maybe you don't have to choose. When Anna Mannerfelt created <a href= "https://wiredmustang.com/" target="_blank" rel="noopener">Wired Mustang</a>, an agency specializing in brand development and equine marketing, she decided selling her business was not the ultimate goal. Instead, she created a business to support her lifestyle. In today's episode, she sat down with Jason to talk about her negative experiences with agencies and why she fired a few plus the two-fold job of agencies. She also discusses why creating a lifestyle business doesn't mean you can't one day profitably sell it.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Why clients fire agencies.</strong> Before starting her own business, Anna dealt with many agencies and even fired some after growing tired of a common mistake: the over-promise. Agencies assured they had the capabilities and experience to take on the task and then ultimately would not deliver. “It’s like dating,” she says, “anyone can be a good salesperson, but can you actually <a href="https://jasonswenk.com/retain-agency-clients-success/" target="_blank" rel="noopener">deliver what you promise</a>?” Make sure you’re really good at something before you find yourself in a situation where you can’t deliver on promises to clients.</li> <li><strong>The two-fold job of agencies.</strong> In her opinion, an agency should, first of all, make their clients look good, whether by brand design or website or billboards. But most importantly, an agency should increase their clients' sales. Analytics is all good but by the end of the day, <a href= "https://jasonswenk.com/3-elements/" target="_blank" rel= "noopener">are you increasing sales</a>? She makes sure to ask clients if her agency is getting them more business. And if not, it’s time to find out what they are doing wrong.</li> <li><strong>Having a lifestyle business.</strong> We usually talk about the mindset of growing an agency to th