Can Adding SaaS to Your Agency Reduce Churn Rate?

<p>Shaun Clark is the co-founder and CEO of <a href= "https://www.gohighlevel.com/swenk" target="_blank" rel= "noopener">HighLevel</a>, a company that offers an all-in-one sales and marketing platform for agencies and marketers. HighLevel gives the tools, support and resources marketing agencies need to succeed all in one place. Today, he joins the podcast to talk about how marketing agencies can reduce churn rate by becoming an all-in-one solution. And, how the future for agencies will be to tack on software to the services they already offer.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Tack on software to what you’re already doing.</strong> If you’re an agency working with small businesses, no matter how great of a job you do, your clients will often have a problem with the price point. Working in this space, Shaun has found that there’s a massive opportunity for agencies to tack on software to they’re already doing. That way, you can add to your revenue and also reduce your <a href= "https://www.youtube.com/watch?v=Cu3xPxdjyUQ" target="_blank" rel= "noopener">churn rate</a>. Because what if they decide to fire you? Now they have to find someone that can implement what they need using your software. So it’s incredibly sticky.</li> <li><strong>Offer an all-in-one solution.</strong> Think about it. Your clients are looking for you to solve a problem and make their lives easier. Not to learn how to use their tools. As an expert, you can come in and say, I can solve your problem, and these are the <a href="https://jasonswenk.com/top-11-tools/" target="_blank" rel="noopener">tools</a> that I use for that. What if you could say that you can offer all the services your clients need in one spot? No need to go outside your agency.</li> <li><strong>The future for agencies.</strong> Our guest believes that agencies are the ones who should be offering this technology because the agency can not only provide the expertise they need on that software, but they also can provide all those other services that client truly need