BYP 224: How To Embrace Your Inner Weird And Create An Unforgettable Brand with Kira Hug

<p class="p1"><span class="s1">Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about:</span></p> <ul class="ul1"> <li class="li1"><span class="s1">How she got into copywriting</span></li> <li class="li1"><span class="s1">The steps she took to put herself out there and show her personality</span></li> <li class="li1"><span class="s1">The process she goes through when she starts working with a client</span></li> <li class="li1"><span class="s1">What it looks like for her to write with a client’s voice</span></li> </ul> <p class="p2"> </p> <p class="p1"><span class="s1">Kira’s goal is to help her clients understand themselves and run their businesses through that lens. She also wants to figure out how to best help other copywriters share their voices and get out in their own way, so take the time to listen in and absorb all that she shares.</span></p> <p class="p2"> </p> <p class="p1"><span class= "s1"><strong>Resources:</strong></span></p> <ul class="ul1"> <li class="li3"><span class="s3"><a href= "http://kirahug.com/"><span class="s4">Kira’s website</span></a></span></li> <li class="li3"><span class="s3"><a href= "https://thecopywriterclub.com/"><span class="s4">The Copywriter Club</span></a></span></li> <li class="li1"><span class="s1">Brand You Course videos on preview</span></li> </ul> <p class="p2"> </p> <p class="p1"><span class="s1"><strong>Connect with Mike:</strong></span></p> <p class="p3"><span class="s5"><a href= "https://mikekim.com/">https://mikekim.com/</a></span></p> <p class="p3"><span class="s6">Instagram - <a href= "https://www.instagram.com/mikekimtv/"><span class= "s7">https://www.instagram.com/mikekimtv/</span></a></span></p> <p class="p3"><span class="s6">LinkedIn - <a hr