Business to Human: Serving your audience through content with Chelsea Castle of Chili Piper

<p>Chelsea Castle is the Director of Content Marketing at Chili Piper, the most advanced routing and scheduling software for B2B revenue teams. She prides herself in creating content that truly provides value and resonates to a human on the other end. They discuss the importance of content marketers and how the space can be improved.</p><p>0:00 Intro<br>0:50 Conversation with Chelsea<br>1:40 Background in writing and journalism<br>5:22 Chili Piper<br>7:40 Humans wired for connection<br>9:50 Balancing purpose driven work and KPI’s<br>17:55 Contrarian mindset<br>22:44 Signals of great content<br>25:04 Advice to content marketers<br>27:45 Demand Gen Chat Podcast<br>28:00 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Chelsea | <a href="https://twitter.com/ChelseaCastle">Twitter </a>| LinkedIn <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>