Bursting B2B marketing myths with Marketing Consultant at Deloitte, Australia

<p>In this episode of the My First Step Ever podcast, I bring to you an episode that addresses the road less travelled by Marketing Graduates and Marketing enthusiasts.&nbsp;</p> <p>When we talk Marketing, we always look from the B2C, business to consumer perspective and delve deep into discussions that help us enhance our techniques to reach our end consumers effectively and efficiently.&nbsp;</p> <p>But, we often overlook, the other important side of Marketing, which is now gaining momentum. Business to Business marketing is now opening to digitizing its processes that in turn, has created plenty of job opportunities for digital gurus, experts and digital marketing enthusiasts.&nbsp;</p> <p>If you are on a hunt to learn more about the opportunities in this career, join me in this episode where I interview the Marketing Lead of Deloitte, Australia, <a href="https://www.linkedin.com/in/biancaling1/">Bianca Ling</a>.&nbsp;</p> <p>"With over 7 years of marketing experience (consumer, agency and professional services), Bianca holds a Bachelor of Commerce (marketing &amp; management) and is a recipient of the Monash Business School Strategic Management Award. She is part of Deloitte’s 2021 Inspiring Women’s Program and was also selected for Deloitte’s 2020 Unleashing Social Leaders Program" - <a href="https://www2.deloitte.com/au/en/profiles/bianca-ling.html">Deloitte, Australia</a></p> <p>***</p> <p>SUBSCRIBE, LIKE, SHARE AND COMMENT</p> <p>Listen to the podcast on</p> <p>Spotify: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnB4VE5zS1JQSjloX2UtVVNGS2NSdzVtelU0Z3xBQ3Jtc0ttQW1MaGtKcFJDdkg0cU1ZQWgxcEQwcFJyR3h3R0prQVhzRW03M1RDU2NrMGp6U1lqV1B5aEUzbjhqc3VKRFRtaHZzcHQ3Q19qSkp0cjVLM0daM2UzN1Y0VUdGUi1laE1zaGhOT1p1RnRmRXNsMTRxbw&amp;q=https%3A%2F%2Fspoti.fi%2F3s5T4Tc%E2%80%8B%E2%80%8B" rel="ugc noopener noreferrer" target="_blank">https://spoti.fi/3s5T4Tc<br> </a>Apple: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHJYU0JNelJWX01maEdpeU