Burnout is Real Among Social Media Managers

<p>Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "http://www.myemma.com/jayisawesome"><strong>Emma</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>The life of a social media manager can be demanding to say the least. The role entails more than simply updating the company’s social media channels. And, around the clock monitoring paired with a growing list of responsibilities stirs up the perfect recipe for burnout.</p> <p>Despite all of this, a lot of people (even the ‘higher-ups’ in a business) tend to disregard and overlook the Herculean effort that social media managers perform on a daily basis. The unspoken truth is that social media practitioners have to constantly prove themselves <em>and</em> their strategies. Everything they do is under constant scrutiny and the tremendous pressure is enough to trigger burnout.</p> <p>Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, isn’t afraid to talk about burnout in the social media managers community. Not just that, but she helps thousands of social media professionals focus on self-care and preventing burnout <em>before</em> it strikes through her Museum Social Media Managers Facebook Group. As Lori pointed out, “<em>You can’t unburn burnt toast</em>.” In other words, we need to work together to prevent burnout, which is quickly becoming a wider social media manager problem.</p> <p><span style="color: #000000;"><strong>In This Episode:</strong></span></p> <ul> <li>05:04 – How social media for museums differs from other companies</li> <li>08:50 – How museum executives tend to view the role of