Building The Brand - Michael Lane - Growing a Global Events Brand

<p class="p1">Building The Brand - Episode 002 - Michael Lane - Growing a Global Events Brand</p> <p class="p1">Hosted by multiple <a href= "https://www.instagram.com/jamesburttofficial/" target="_blank" rel="noopener">iTunes Top 10 podcaster James Burtt</a>, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the most successful companies and brands.</p> <p class="p1">This week on the show we have the ‘king-maker’ of the live events industry <a href= "https://www.instagram.com/itsmichaellane/" target="_blank" rel= "noopener">Michael Lane</a>, the Managing Director of the planet’s biggest live education provider <a href= "https://www.facebook.com/SuccessResourcesEU/" target="_blank" rel= "noopener">Success Resources</a>.</p> <p class="p1">In the episode Michael shares:</p> <p class="p1">* The passion that he still has for live events after 17 years in the industry</p> <p class="p1">* What Michael looks for when entering a new market</p> <p class="p1">* How emerging markets get tested</p> <p class="p1">* How the Success Resources brand has grown to 10 events somewhere in the world every week</p> <p class="p1">* Why Michael is excited to work with the likes of emerging entrepreneurial talent such as Jay Shetty and Lewis Howes </p> <p class="p1">* What the management of the annual planning looks like with a global business</p> <p class="p1">* Michael’s personal growth being in line with his business growth</p> <p class="p1">* The effect that a proximity to powerful people has had </p> <p class="p1">* How Michael sees himself as a product of the product</p> <p class="p1">* A method of on and offline sales and marketing to drive awareness</p> <p class="p1">* How events sales have changed... it used to be cold calling the phone book!</p> <p class="p1">* The effect that social media has had on live events</p> <p class="p1">* Plans for the creation of a digital business model</p> <p class="p3">The mission of our