Building Product and Creating Casino Analogies with Eric Sendelbach

<p>On this episode of the 3C Podcast, Brett talks with Eric Sendelbach, Fathom’s Product Leader, CTO, and Co-Founder. Coming from an engineering background, Eric gives his outside perspective on B2B marketing. He compares bad marketing and gated content to being trapped inside a casino. Eric is excited to join the team and help Fathom grow. </p><p>0:00 Intro <br>2:50 Conversation with Eric <br>9:00 Improving the consumer experience <br>12:55 Casino and golf analogies <br>19:30 Content, what’s working what not <br>21:45 Gated content <br>26:22 Exciting future of Fathom <br>29:10 Outro </p><p>Sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Follow Fathom:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Eric:| <a href="https://twitter.com/ericsendelbach?lang=en">Twitter</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a></p>