Building INFLUENCE through innovation & trust! Woodley + Lowe cofounders Rachel Thebault & Neda Funk

<p><b>Episode 173: Woodley+Lowe co-founders Rachel Thebault &amp; Neda Funk are building INFLUENCE through innovation and trust</b></p> <p> </p> <p>THIS WEEK’S TOPIC: How the levers that drive INFLUENCE can help you solve problems and reshape entire industries and markets! </p> <p>Today’s creative co-founders saw a problem, combined forces, created a community — really listened to that community– and it led them to develop an innovative platform and approach that’s challenging conventional wisdom in the retail clothing market for teen and tween girls.  </p> <p> </p> <p>THIS WEEK’S GUESTS:</p> <p>Co-founders Rachel Thebault and Neda Funk launched Woodley+Lowe after being introduced in 2019. Rachel, mom of three girls and founder of Tribeca Treats, a popular NYC bakery that she owned and operated for more than a decade, and Neda, mom of three boys with deep experience in retail and entrepreneurship, saw an opportunity to innovate the teen/tween girl retail market. A key to their approach: really listening to their target customer, and being willing to do something different to meet a growing and evolving customer demand. </p> <p> </p> <p>KEY TOPICS:</p> <p>ENTREPRENEURSHIP &amp; INNOVATION: This episode is packed with incredible perspective on what it takes to launch a new business idea. One of the things I love most about our conversation is Rachel and Neda’s focus on pinpointing an opportunity based on a problem, and building trust with their target customer by working with her on the development of the brand. </p> <p>CHALLENGING THE STATUS QUO: The duo’s focus on creating a body positive approach led them to toss out the traditional numerical sizing model in favor of an alphabetical one. </p> <p>CAREER RISK TOLERANCE IN A SECOND ACT: Both co-founders share their experience with career pivots and risk taking, and how evaluating career risks also changes as you evolve.  </p> <p>FUNDING YOUR BUSINESS: Knowing how to fund your business requires understanding why you are starting it in the first place. The duo says c