Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

<p><strong>In this interview with Kurt, you'll learn:</strong></p><ul><li>the importance and impact of novelty</li><li>the effectiveness of combining community building with media creation and product launches</li><li>the offer that got people's attention on Black Friday / Cyber Monday</li><li>how to stand out online</li><li>just how successful ROA is on SMS</li><li>the importance of knowing you're not necessarily your own best customer</li><li>the key to competing with the big brands</li></ul>