Building Big Businesses with Creators with Emily Herrera

<p>Today, Greg is joined by Em Herrera, an investor at Night Ventures. In this conversation, Greg and Em talk about how content creators and startups can amplify each other through partnerships.</p><p>►►Subscribe to Greg's weekly newsletter for insights on community,<br>creators and commerce.You'll also find out when new and exclusive<br>episodes come out from Where it Happens. And it's totally free.</p><p><a href="https://latecheckout.substack.com/">https://latecheckout.substack.com</a></p><p>FIND ME ON SOCIAL:<br>Twitter: <a href="https://twitter.com/gregisenberg">https://twitter.com/gregisenberg</a><br>Instagram: <a href="https://instagram.com/gregisenberg/">https://instagram.com/gregisenberg/</a><br>TikTok: <a href="https://tiktok.com/@gregisenberg">https://tiktok.com/@gregisenberg</a></p><p>LINKS FOR THIS EPISODE:<br>Production Team:<br><a href="https://www.bigoceanpodcasting.com/">https://www.bigoceanpodcasting.com</a><br>Emily Herrera:<br><a href="https://twitter.com/emilyhxrrera">https://twitter.com/emilyhxrrera</a><br><a href="https://www.emilyherrera.com/">https://www.emilyherrera.com/</a></p><p><br>SHOW NOTES:<br>0:00 - Intro<br>4:14 - How creators can partner with VCs<br>14:04 - How Dunbar's Number applies to communities (Isenberg's Number)<br>16:28 - How creators can connect with younger audiences<br>30:50 - Should everyone be a part-time creator?<br>37:11 - The four types of creator businesses<br>52:30 - Compensation models for creator partnerships</p>