Building and Scaling a Modern Demand Gen Program with Sandeep John of Outplay

<p>Sandeep John is the Director of Demand Generation at Outplay, an all-in-one sales engagement platform. Today’s conversation revolves around demand generation: building a team with specific functions, qualities of successful marketers, and building a modern demand-gen program that drives serious revenue. First, it’s critical to identify the ICP (ideal customer profile) and what is truly important to them. They also discuss aligning sales and marketing teams and the role content plays in demand-gen.</p><p>1:01 Conversation with Sandeep<br>2:25 Who is Outplay<br>3:40 AI<br>5:30 Defining demand-gen<br>10:30 Sales background<br>17:40 ICP (Ideal customer profile)<br>20:15 Functions of team<br>23:40 Roles on content team<br>26:05 Traits of awesome demand-gen marketers<br>30:10 How to invest<br>33:08 Outro</p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow Abhilash: <a href="https://www.linkedin.com/in/abhilashanandan/">LinkedIn</a> | <a href="https://www.neoito.com/">Neoito</a><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>