Building a Thriving Community and Establishing Your Value Ladder with Shannon Lutz

<p><strong>What’s the lifetime value of your customers?</strong> <span style="font-weight: 400;">Shannon Lutz is a marketing mentor and the CEO of The Social Bungalow. She’s also the founder of Bungalow Coffee and happens to be my business coach. Shannon joins the podcast to chat about building a thriving Facebook community and establishing your value ladder. In this episode, Shannon shares how she creates program suites structured around her clients’ growth needs. We also discuss building an engaged Facebook community, increasing purchase points, and so much more.</span></p> <p> </p> <p><strong>In this episode, we cover:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Building an engaged and thriving Facebook community</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Building customer lifetime value</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Prioritizing to avoid burn out</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">An inside look into Shannon’s team</span></li> </ul> <p> </p> <p><em><span style="font-weight: 400;">“What's the lifetime value of the client? Meaning they came in, they bought this one thing, but when are they coming back? And why are they coming back? And how do we get them back in? And how do we increase their purchase point, and those are the constant questions that you're working towards.” - Shannon</span></em></p> <p><br /> <br /></p> <p><strong>Links mentioned: </strong></p> <ul> <li><span style="font-weight: 400;">Shannon’s Instagram:</span> <a href="https://www.instagram.com/thesocialbungalow/"><span style= "font-weight: 400;">@thesocialbungalow</span></a></li> <li><span style="font-weight: 400;">Shannon’s website:</span> <a href="https://thesocialbungalow.com/"><span style= "font-weight: 400;">thesocialbungalow.com</span></a></li> <li><span style="font-weight: 400;">Bungalow Coffee:</span> <a href="https://www.in