Building a Strong BBQ Brand | Alex Lawson | Barbecue Base Podcast

<p><span style="font-weight: 400;">A change is as good as a holiday, and in this episode, we head over to New Zealand to talk all thing bbq with Alex Lawson, cohost of the Barbecue Base Podcast. Not only is Alex a BBQ guru and host of a great BBQ podcast, he is also the Pit Boss of the competition bbq team Burnt Beginnings BBQ. </span></p> <p><span style="font-weight: 400;">With a solid twenty year career in marketing and advertising under his belt, he's now focussing his attention on building a strong BBQ brand. He's doing this on two fronts, with content creation (the podcast) and dominating in low n slow bbq competitions. As a result, he's built a reputation as being a one of New Zealand's top BBQ Pitmasters. </span></p> <p><span style="font-weight: 400;">In this Episode of the Smoking Hot Confessions BBQ Podcast, Alex and I get into:</span></p> <ul> <li><span style="font-weight: 400;">Our mutual love of BBQ chicken wings and Alex's fascination with South Carolina BBQ Sauce (5:24)</span></li> <li><span style="font-weight: 400;">His favourite new lump charcoal grill, a PKTX from PK Grills (9:35)</span></li> <li><span style="font-weight: 400;">The Barbecue Base Podcast story (15:48)</span></li> <li><span style="font-weight: 400;">His Burnt Beginnings BBQ competition team, and their perfect scoring wagyu brisket with burnt ends (26:59)</span></li> <li><span style="font-weight: 400;">Tips and tricks to build a strong BBQ brand including content creation and social media (40:57)</span></li> </ul> <p><span style="font-weight: 400;">Barbe Con is coming, June 26th and 27th. Follow us on all the socials for more info soon!</span></p> <p><span style="font-weight: 400;">New to the world of low and slow barbeque? Grab your free copy of our ebook 'The Beginners Guide to Real BBQ' over on our website:</span></p> <p><span style= "font-weight: 400;">https://smokinghotconfessions.com</span></p>