Building a Diverse Portfolio with Lisa Song Sutton

<p>Lisa Song Sutton describes herself as a “serial entrepreneur,” and her portfolio is proof. From <a href="https://sincitycupcakes.com/" target="_blank">Sin City Cupcakes</a>—a boozy bakery she co-founded in 2012—to <a href="https://shiplasvegas.com/" target="_blank">Ship Las Vegas</a>, her mailbox and shipping stores across the city, Lisa’s portfolio is a truly diverse set of business assets. Add in her real estate sales team, not to mention a women’s <a href="https://liquidandlace.com/" target="_blank">swimwear and accessories e-commerce store</a>, and we are wowed. Her goal is to build up lifestyle businesses to eventually graduate from running the day-to-day and take on new projects. “I’m big on legacy building,” she says.</p><p>You may know Lisa from her 2014 stint as Miss Nevada. Lisa’s mother is a former Miss Korea who encouraged her to go the pageant route. Lisa got a late start in the pageant scene, making her debut at 29 (right before she aged out of the competition altogether). As part of her training, she worked with established pageant coach <a href="https://www.nytimes.com/2014/07/20/magazine/the-pageant-king-of-alabama.html" target="_blank">Bill Alverson</a>, who focused less on what she looked like in a bathing suit and more on what she had to say. “By the time I competed, I was done with grad school. I was a business owner by then. I had a different lens and perspective on the title.” Lisa saw her time as Miss Nevada as a way to step up her involvement in the local community. “Why not get further ingratiated?”</p><p>After the crown comes the community service: Sutton made nearly 500 appearances as Miss Las Vegas and Miss Nevada. She volunteered in schools, read in hospitals, and made personal connections with people in her community. “It was an incredible experience.” </p><p>Her knack for connecting to others has made her a natural at business partnerships. She took on her first founding role in 2012 with Sin City Cupcakes, a business she launched with a friend while still working as a lawyer. L