Building a Company and Brand Through Authentic Storytelling w/ Luciana Rozenberg

<p>Fashion is a notoriously difficult industry to break into.</p> <p>The market is saturated. The competition is fierce. It’s a wonder <em>anyone</em> finds success.</p> <p>So, a recent immigrant ascending from a fashion internship to launching a disruptive handbag line in less than 6 years — in a pandemic, no less — is jaw-dropping.</p> <p>That’s why I’m excited for the chance to learn from someone who pulled off such a remarkable feat.</p> <p>Today’s guest is <a href="https://www.instagram.com/lulurozenberg/?hl=en">Luciana Rozenberg</a>, the Founder of <a href="https://naissant-nyc.com/">Naissant</a>, a Brooklyn-based handbag brand recently featured in Forbes Magazine and a music video for a Grammy-winning artist.</p> <p>Rozenberg shares her journey launching a product line in the midst of a global crisis and shares tips and tricks for authentically connecting with her customers</p> <p>In this episode, we discuss:</p> <p>- Effective storytelling to build brand awareness</p> <p>- Launching an organic marketing plan during a pandemic</p> <p>- Shifting your marketing plan based on customer feedback</p> <p>- Social Media as a tool for featuring product functionality</p> <p>- The risks of department store retail and how to decide when it’s time to go wholesale</p> <p>- The role celebrity marketing plays out in brand marketing</p> <p>- Protecting your brand during rapid growth</p> <p><em>Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.</em></p>